E-Commerce Website SEO  company in Gurgaon

Search engine optimization (SEO) is the practice of getting a website rank higher in the search engine results pages (SERPs). When a user types a word or phrase into a search engine, a sophisticated algorithm returns a list of web pages. They are all ranked so that the most relevant results appear at the top of a page. The traffic more than 60% goes to the first three organic positions on the first SERP.

On-Page Factors

The first place to start with SEO is on your e-commerce website itself. Search engine algorithms look for several factors when they crawl through each page of your site. The most important ones are:

• Site structure
• Keywords
• Page URL

The content that Neelpro publish on your store’s website tells the algorithm how relevant a page is to a user who is searching for a particular term. Search engines scrutinize your site for signs of quality or attempts to manipulate the search algorithm. So the best way to do SEO is to use only the white hat techniques and Neelpro systems provides the best e-commerce SEO.

Site Structure

Structural elements of your site and the way pages link to each other also affect SEO. Search engines go through a link structure to find and index pages. If your site is structured well, all pages and subpages will be easily found by search engine crawlers. A clear website structure is important not only regarding SEO but most of all regarding good user experience. The aim is to construct an online store where clients can easily fetch the products and information they came for.

Keywords

There are different types of keywords, as well as different types of search queries that people use to fetch products they are looking for. SEO is pretty much based on keywords. Finding out what words finder use to find online stores similar to yours is the key to success. After doing a deep research, you will have a list of relevant keywords in your hand. You can then start the optimization process which means placing keywords throughout the whole website. The main keywords should be used as in titles and repeated naturally in the content others should be located in image tags and meta descriptions.

Page URL

One easy way to improve SEO on your e-commerce site is to ensure that each URL is SEO-friendly, which means that it should include the main keyword that the page is targeting. URL stands for uniform resource locator; it is a web address of a single web page. URLs are displayed in a web browser and on SERPs. There are two types of web address-

• Static
• Dynamic

Off-page Factors

Off-page SEO techniques involve building links from other parts of the web to your site. In the past, e-commerce site managers would scatter links to their site all over forums, directories, and comments sections, as well as buy links on other sites. These link building techniques are penalized by search engines these days, which means that you need to take a different approach.

Current off-page SEO techniques focus on building relationships, not links. It’s better for you to reach out to your customer base through social media. If you create entertaining content and share it with your followers on Facebook and Twitter, the customers you are interacting with may share the content on their blogs or in other communities – this way links will be created naturally.

Each time someone visits your store from an external website you just gained a backlink! And you should keep going and try to receive more of them. The reason why back links are so important in SEO is that search engines determine the popularity of a website by some back links it has gained.